Are you a luxury tour company in Latin America, and are worried about how AI will disrupt your digital marketing efforts?
You’re not alone. Since the rise of AI in the last few years, many tour agencies have noted a massive disruption in how search engines are prioritising results.
While before it was simple enough to only target high volume SEO terms and keep writing guest posts for quality backlinks, this is no longer enough. AI is a completely new beast with its own way of working, and as such we must adapt to thrive in this new AI digital marketing environment.
In this guide we’ll explore everything you need to know about how AI affects digital marketing for luxury tour companies in Latin America. This includes what has changed, the ways in which AI scans your content for authority and also how you can plan your very own digital marketing plan to enjoy continued growth.
How AI Has Created Headaches For Latin America Tour Companies
To keep things as simple and easy to digest as possible – AI has increased the requirements for tour companies to get ranked at the very top of the page for a desirable keyword.
Whilst still in its early stages and not applicable for all tourism sectors and keywords, it’s possible to see what will happen. Usually with a search you will find SEO organic results, with a few Paid Ad results sitting right above at the top. However now there is a new king of the page at the top – AI overview which lists its recommended pages to read.
Before it was simple to get ranked at the top with SEO: have a high domain authority, create consistent content and also make sure your website is well-optimised for Google and other search platforms.
However for content to rank in this overview box, we must now consider extra strategies such as personal branding and unique voice (such as using reputable faces and voices that are already well-known in the industry). You can see the video below as an example which I created for a client:
Creating A Successful AI-Resistant Digital Marketing Strategy
To put things as simply as possible: You must find ways to be as unique and different as your competition as possible. This doesn’t mean necessarily writing longer and more full content, but also how your entire branding comes across to your clients.
Focus On Credibility For The Best Results
Essentially the AI Overview Box is going to pick three of the most unique and authoritative websites to choose as their recommendations.
And knowing how AI tries to be as thorough and human-trustable as possible (for its own success), it will choose websites to highlight here that are also as credible. This is something we noted with one of our Peru client success stories, that both high quality SEO and local market know-how were important factors in improving overall article ranking and performance.
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The Human Elements Have Weight Too
As well as showing that we are reputable, we also must focus on highlighting as much human and branded authoritative content as possible.
This includes highlighting real client testimonials, helpful human-recorded videos and other expert authoritative touches that AI can trust and therefore want to highlight to its searchers on Google.
Proper Monitoring And Instant Reactivity
AI has its own brain, and nobody will really ever know how it will act today or tomorrow. Following trends and trusted information is a good start, but as with anything you must be prepared to adapt in case it changes.
This is where working with a reputable and proven digital marketing agency is essential, where you jump on new opportunities when they arise before your competitors do.
Are You Ready To Guarantee Tour Sales Within The AI Era?
If you’re worried or unsure if your current digital marketing strategy is going to rank and appeal to AI and new Google algorithms, you’re not alone.
However if you create the right digital marketing strategy and content that is both human branded and unique in the eyes of Google and AI, you can enjoy a premium positioning right at the top of Google. This way more prospective clients will find you, and you can generate more tour sales with ease.
Ready to get started? Book your free consultation with me today, where we can discuss your exact goals and tailor a digital marketing strategy that will guarantee results.