Worried if SEO can still get you more visibility and tour sales for your Latin America tour company within the AI era?
In todays digital marketing environment for tour companies, there are two things that matter most – selling tours and brand exposure. Whilst selling tours comes strictly down to increasing the amount of enquires that are generated by your website, social media and other online accounts – brand exposure can occur in many more ways. This includes SEO and ranking for AI-generated content, however this really just scratches the surface.
In this case study success story, we’ll take a look at how I helped a Peru tour company – AB Expeditions who are based in Cusco, Peru – increase their online traffic by over 55% within 18 months – and what all Latin America tour companies can learn from this.
Prefer To Watch Rather Than Read?
Below you can watch me explain directly how we achieved such impressive results within such a short time frame:
Case Study Success Overview
Before jumping into the specifics of how we’ve achieved results for AB Expeditions, let’s actually take a look at the successes and what made the most impact for this Peru tour company.
- 55.10% Increase In Website Traffic Within 18 Months
- 30% Increase In Website Traffic Within The First 6 Months Alone
- Tour Enquiries And Sales Increased Within The Competitive High Season
- Tour Enquiries And Sales Also Increased Within The Lower Tourism Season (Remember That Cusco Is A Seasonal Destination)
- We Achieved In Creating An AI-Proof Digital Marketing Strategy That Will Also Guarantee Results In The Future
The Situation Before We Started Working Together
As with any comprehensive case study example, it’s important to know where a tour company was before we started working together. This way we have something tangible and data-driven to compare against later.
AB Expeditions had already achieved some sizeable success, becoming one of Cusco’s most important Inca Trail trekking companies – with a focus on immersive locally-guided experiences. They were able to achieve initial SEO success and create a beautiful website, however results began to hollow-out as they couldn’t keep growing how they wanted to, nor had the time available to do it themselves.
Overall their goals were clear and simple:
- They wanted to keep growing the amount of traffic their website receives.
- They wanted more consistent tour enquiries and tour sales.
- They wanted a long-term digital marketing strategy that will continue to be effective within the AI era.
The Roadmap For Success: What We Did To Achieve Our Goals
As with any new client or tour company I work with, the most important first step is to have a strategic consultation so we can really understand their current situation, and also create a tailored plan for success.
This began with conducting a full website audit, understanding their current traffic and who their ideal consumer is (their ICP), as well as formulating a long-term digital marketing strategy for them. This was then broken up into a monthly plan, so we have clear expectations on what work will be done when, and being able to properly measure results along the way.
We then jumped into updating tour landing pages to convert more of their existing traffic into new sales, creating high quality guest posts using my own connections and also launched the SEO content strategy that we would then follow for the next 18 months. Along the way we also began to create tailored tour videos where I went on their tour, both for further understanding their ideal consumer and also for extra video content (both for social media use and for AI-ranking).
Ready To Upgrade Your Digital Marketing Strategy?
Click Here To Book In A FREE 30 Minute Consultation With Me
Success, Results And Future Opportunities
We began to see some instant wins and results in the first few months. This included having several key articles rank on the first page of Google, seeing our domain authority grow quickly as we kept organising guest posts, and also some more tour sales as time went by.
At the 6 Month Stage, we reviewed and saw that organic traffic had already increased by 30% from the date we had started. This of course was a big win, as more tour sales arrived as well as prospective buyers learning about the brand – however it also highlighted that this particular strategy was working despite the AI and Google algorithm changes.
At the 18 Month Stage, we had already been enjoying more tour sales both in the busy high season as well as less busy low season, before seeing organic traffic improve by a total of 55.10% from the date we started. This allowed us to conclude that indeed this tailored digital marketing strategy was working for results now despite algorithm changes, and shows great promise going forwards as AI continues to change the face of how consumers look for their tours.
Are You Ready To Guarantee Tour Sales Within The AI Era?
If you’re worried or unsure if your current digital marketing strategy will work in the AI future, you’re not alone.
However, with a tailored and proven strategy in place, you can not only boost your tour sales and traffic now – but also guarantee consistency in the years to come as AI takes over the face of Google and other search browsers or social media platforms.
Ready to go? Book your free consultation with me today below, where we can discuss your exact goals and tailor a digital marketing strategy that will guarantee results.