Author: George Alvarez

  • My Experience: Hiking The Inca Trail To Machu Picchu

    My Experience: Hiking The Inca Trail To Machu Picchu

    Throughout Latin America we’ll find an incredible variety of multi-day hikes. These range from the rainforest hike through Colombia to the Lost City, to exploring the vast Copper Canyon in Mexico. Whilst these were enjoyable, most recently I’ve taken on the Inca Trail in the Andean mountains of Peru. And to say that this experience…

  • Case Study: How I Doubled A Mexican Boat Tour Operator’s Domain Authority

    Case Study: How I Doubled A Mexican Boat Tour Operator’s Domain Authority

    What is domain authority, and why does it matter to Luxury Latin American tour operators who want more tour clients and visibility? It can be easy to think of digital marketing as a “one size fits all” approach, where everything is of equal importance and all fits together nicely for everyone. However, while there are…

  • The Best Unique Places To Visit In Peru (+ Key Tips For Tour Operators)

    The Best Unique Places To Visit In Peru (+ Key Tips For Tour Operators)

    Peru is an incredibly diverse country, and between the Pacific, Andes and Amazon we can find many unique places to visit in Peru.  From the biodiverse Tambopata Jungle which is full of rare Jaguars, Poison Dart Frogs and Giant River Otters, to places like Chachapoyas and Trujillo which house ancient crumbling pre-Inca ruins, there’s a…

  • 7 Lessons From Four Years Of Non-Stop Latin America Travel

    7 Lessons From Four Years Of Non-Stop Latin America Travel

    Having now spent over four years on this one-way trip to Latin America, it’s safe to say I’ve learnt a lot. Although I’d already been here on a few trips in the last decade to countries like Mexico, Guatemala, Cuba and Puerto Rico – this was the big, “no going back” one. And as a…

  • How AI Is Changing Digital Marketing For Latin America Tour Companies

    How AI Is Changing Digital Marketing For Latin America Tour Companies

    Are you a luxury tour company in Latin America, and are worried about how AI will disrupt your digital marketing efforts? You’re not alone. Since the rise of AI in the last few years, many tour agencies have noted a massive disruption in how search engines are prioritising results.  While before it was simple enough…

  • Case Study: How I Helped A Peru Tour Company Increase Traffic By Over 55%

    Case Study: How I Helped A Peru Tour Company Increase Traffic By Over 55%

    Worried if SEO can still get you more visibility and tour sales for your Latin America tour company within the AI era? In todays digital marketing environment for tour companies, there are two things that matter most – selling tours and brand exposure. Whilst selling tours comes strictly down to increasing the amount of enquires…